In a recent survey of 3,000 of it’s own customers, Home Depot shared results that stated that 50% of those surveyed were going to paint this year. “Atlanta-based Home Depot surveyed 3,000 customers in May and found half planned to paint this year while four in 10 intend to caulk. The results prompted a new marketing campaign. Its slogan, “Lowering the Cost of Operating Your Home,” Chief Marketing Officer Frank Bifulco said in an interview.
Sunconomy recently added Insuladd, an insulating paint additive, that saves homeowners at least 20% on their …

What does Indoor air quality really mean to the consumer? Clean air or Less polution or what? I asked a young mother what it meant to her and she said; “It means I don’t have to worry about my baby getting sick from being inside the house”. Who can argue with that explanation? What do you think it means?
Let’s define it from the consumer’s point of view. What’s your take?

It is commonly said that women make 80% of the buying decision when purchasing a house. Therefore, it’s crucial to understand what influences the buying decisions of this market segment.

What would it mean to the nation if houses didn’t use natural gas, propane or electricity produced by fossil fuel consuming power plants? How much would it affect a consumer’s buying decision to purchase a Net Zero or Grid Free house?

What are the economics of solar PV and thermal systems over the life of the house?